Your Reputation and Social Media Marketing

Monday,September 26, 2016 byAmy
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It is important that you reach out to your audience on the Internet. You can do this through online marketing methods like search engine optimization and also by marketing articles that you write. Social media marketing is a new, popular way to start building a business. If you would also like to use social media marketing to your advantage, simply continue to read this article to pick up some great tips.

Look into what your rival competitors are trying to do. Find them on various social networks so you can analyze their techniques. You might use this information as a model for your own social media approach, or you could develop a plan that addresses needs that your rivals have not met.

If you want to build a following quickly, try throwing a contest or giveaway. Require people to subscribe to or follow you in order to enter your contest.… Read More

Analyzing Website Traffic

Thursday,July 30, 2015 byAmy
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Analyzing your web traffic statistics can be an invaluable tool for a number of different reasons. But before you can make full use of this tool, you need to understand how to interpret the data.

Most web hosting companies will provide you with basic web traffic information that you then have to interpret and make pertinent use of. However, the data you receive from your host company can be overwhelming if you don’t understand how to apply it to your particular business and website. Let’s start by examining the most basic data – the average visitors to your site on a daily, weekly, and monthly basis.

These figures are the most accurate measure of your website’s activity. It would appear on the surface that the more traffic you see recorded, the better you can assume your website is doing, but this is an inaccurate perception. You must also look at the behavior of your visitors once they come to your website to accurately gauge the effectiveness of your site.… Read More

Social Media Advice – What to Ignore – Part 1 of 3

Wednesday,February 20, 2013 byAmy
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 Be on every single social network.

Don’t spread yourself too thin by trying to maintain an active presence on every single social media site. Research and learn about the makeup of the audience that populates each social network so you can figure out where you should focus. If your audience isn’t there, don’t waste your time. And as new social networks pop up (as they do all the time), feel free to experiment with them, but be ready to let them go if they don’t work for you, and let your analytics be your guide.

Focus on Facebook …

… or LinkedIn … or Twitter … or social network XYZ. Yes, you should want to focus your social media marketing efforts, but at the same time, no single social media site is the Holy Grail. Experiment with a few sites, determine where your audience hangs out, and focus on the few that are the best fit for your company.… Read More

The Importance of Keyword Selection

Friday,February 1, 2013 byAmy
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Search engines are the vehicles that drive potential customers to your websites. But in order for visitors to reach their destination – your website – you need to provide them with specific and effective signs that will direct them right to your site. You do this by creating carefully chosen keywords.

Think of the right keywords as the Open Sesame! of the Internet. Find the exactly right words or phrases, and presto! hoards of traffic will be pulling up to your front door. But if your keywords are too general or too over-used, the possibility of visitors actually making it all the way to your site – or of seeing any real profits from the visitors that do arrive – decreases dramatically.

Your keywords serve as the foundation of your marketing strategy. If they are not chosen with great precision, no matter how aggressive your marketing campaign may be, the right people may never get the chance to find out about it. … Read More

Promoting Your Videos Online – Part 2

Thursday,December 6, 2012 byAmy
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Share your video clips on …

One of the fantastic benefits of video clip is that it’s feasible to share your products and services with an audience that may never ever have had an opportunity to know of you in the past.  Some of the leading online video sharing internet sites are  Vimeo, Metacafe and  Dailymotion and of course, YouTube, the marketplace leader.

YouTube

The growth and also attraction of YouTube are tremendous. Founded in February 2005, YouTube published its initial video in April of that year. In October 2006, Google acquired the business for $ 1.65 billion. In May 2011, YouTube launched figures claiming that 48 hours-worth of video is uploaded to YouTube every moment. 18 months later, there’s little question that figure will certainly have risen further.

Over the last few years we have seen an explosion in video clip material. YouTube has also been incorporated as a major part of the hunt function.… Read More

Promoting Your Videos Online – Part 1

Thursday,December 6, 2012 byAmy
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Video is a very powerful marketing tool!  Here are some tips on how you can promote your videos online.

Market the video to your existing consults (via your e-newsletter)

This appears obvious, yet it’s an alternative that could so effortlessly be forgotten. If you have an email data source of clients as well as leads, send them an email to promote your video clip.  E-mail commonly receives a considerably better response rate than social networks. And individuals that already understand you are the most likely to enjoy your online video (and also share it). So, e-mail is a terrific way of kick-starting your promotion. Placing video clips in front of existing customers could also be an excellent means to cross-sell or upsell them to more successful products.

Call Upon Your Industry Bloggers

Pinpoint a selection of weblogs that you think are a great fit for your content.

Bloggers that are trying to establish themselves are often less troublesome to collaborate with and even more grateful for your content ideas.  … Read More

How to Increase your Brand’s Social Reach

Tuesday,November 27, 2012 byAmy
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What is Social Reach?  

It is about having a targeted base of clients and potential client to whom you can market your products and services.  In short, if you do not have reach you will not have traction.  The first step is to find your target market.  You have to be proactive in this process by joining conversations that your potential clients and prospects are engaging in on social channels.

– Make sure that your profiles are complete and accurate.  They should be updated regularly.  Always show the most current and up-to-date version of your brand.  Let your audience know who you are and what you do.

– Use your top keywords and integrate them into your social profiles.  This helps with your SEO (search engine optimization) efforts and makes it easier for search engines to find you.

– Show how “social” you are!  Add links and icons to your email signatures, advertisements, and other business collateral.  … Read More

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