What is Social Reach?
It is about having a targeted base of clients and potential client to whom you can market your products and services. In short, if you do not have reach you will not have traction. The first step is to find your target market. You have to be proactive in this process by joining conversations that your potential clients and prospects are engaging in on social channels.
– Make sure that your profiles are complete and accurate. They should be updated regularly. Always show the most current and up-to-date version of your brand. Let your audience know who you are and what you do.
– Use your top keywords and integrate them into your social profiles. This helps with your SEO (search engine optimization) efforts and makes it easier for search engines to find you.
– Show how “social” you are! Add links and icons to your email signatures, advertisements, and other business collateral. Leverage what you have already invested in!
– Spread Your content! Add sharing buttons and encourage people to share, embed, tweet and email to a friend. This is an important element in getting more social traction.
– Be friendly! Make new friends. Identify the influencers. “Like”, “Follow” and “Share” their content when it is relevant to your products and services. Interact with them as often as you can.
– Be real! Be responsive. When people comment on, share to interact with you, show them that there is a real person behind your products and services.
Call us if you have any questions or need more information. We would love to hear from you!